In this keynote at IxDA’s ILA 2018, Jaime Levy talks about how user experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first before the design or development of a product begins. It relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. When building a digital product you need to learn as much as you can about the competition. That’s why conducting market research and analysis is a crucial component of business strategy. You want to know what’s out there, what’s worked, and what hasn’t. This requires firsthand knowledge of the good and bad user experiences and business models provided by your competitors. If done thoroughly, the research can provide a treasure trove of insight into current trends and outdated manifestations of mental models. Katka practices with a made-up value proposition of an online product so that you can learn the steps you need to take for informing strategic UX-centric decision-making.
UX Strategy: Competitive Research and Analysis for Innovative Product
About Jaime Levy
Jaime Levy is an author, university professor and a pioneer in the creation of innovative digital products and services. Her top-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. She currently runs Jaime Levy Consulting, a strategy firm out of Los Angeles, California. Jaime also teaches graduate-level courses on UX design and UX strategy at the University of Southern California.
Source: Interaction Latin America 2018
