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Watch Greg Petroff’s “Superpowers for the Industrial Worker” talk at SAP Design Talks

Greg Petroff addressed an audience of some 700 SAP employees not only about designing for lots of dirt, grease, water, heat, and cold, but also how GE uses design methods and technology to gain empathy for industrial workers […]

Speaking at the 5th SAP Design Talk, Greg Petroff addressed an audience of some 700 SAP employees not only about designing for lots of dirt, grease, water, heat, and cold, but also how GE uses design methods and technology to gain empathy for industrial workers. The teams then build solutions that not only support industrial workers, but give them “superhuman” powers.

About Greg Petroff

Greg Petroff is the CXO, (Chief Experience Officer) at GE Digital and the Executive Director of Platform Evangelism for Predix, GE’s Cloud platform for optimizing the world’s infrastructure. At GE he leads efforts to define the human experience of the Industrial Internet, connecting people to machines and systems in meaningful ways.

Greg is a board director of the OCF (Open Connectivity Foundation), a board director for the OFC (Open Fog Consortium) and a steering committee member of the IIC (Industrial Internet Consortium).

Greg is known for his ability to use design skills to solve business problems. His background combines formal training in architecture with extensive experience in designing interactive products.

via SAP Design Talk: Superpowers for the Industrial Worker

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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