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Design Innovation Readings

Roger Martin’s “The Importance of Design in Business”

Roger Martin discusses how design can help business. He speaks at the Milken Institute Global Conference 2015 on “Market Makers”

Martin Prosperity Institute Director Roger Martin discusses how design can help business. He speaks at the Milken Institute Global Conference 2015 on “Market Makers.”

“The Importance of Design in Business” Video

About Roger martin

Roger Martin is the Institute Director of the Martin Prosperity Institute at the Rotman School of Management and the Premier’s Chair in Productivity & Competitiveness. From 1998 to 2013, he served as Dean. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.

He has published 10 books the most recent of which are Getting Beyond Better written with Sally Osberg (Harvard Business Review Press, 2015) and Playing to Win written with A.G. Lafley (Harvard Business Review Press (HBRP), 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 21 Harvard Business Review articles.

In 2013, Roger placed 3rd on the Thinkers50 list, a biannual ranking of the most influential global business thinkers. In 2010, he was named one of the 27 most influential designers in the world by Business Week. In 2005, Business Week also named him one of seven global ‘Innovation Gurus.’

Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, IDEO and Verizon.

A Canadian from Wallenstein, Ontario, Roger received his AB from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981.

From Bloomberg Business

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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