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Watch Jared Spool’s “Using the Kano Model to Build Delightful UX” talk

In this talk, Jared covers how to prune features to avoid experience rot, use pleasure, flow, and meaning to create delightful UX, and help
Innovate with baby steps to the aspirational experience[…]

Jared Spool
Jared Spool

I had the privilege of meeting Jared Spool way back in 2009 during UPA’s User Friendly conference in Shanghai, and since then I have been intrigued by his work. Here is an oldie-but-goodie talk he did on building a winning UX Strategy from the Kano Model at the Delight Conference. In this talk, Jared covers how to:

  • Prune features to avoid experience rot
  • Diligently scour the experience for missed expectations
  • Use pleasure, flow, and meaning to create delightful UX
  • Remember delighters become basic expectations
  • Innovate with baby steps to the aspirational experience

What is the Kano Methodology

The Kano Model is one of many prioritization frameworks designed to help product teams prioritize initiatives. Kano can help teams determine which features will satisfy and even delight customers.

Using the Kano Model to Build Delightful UX

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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