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Paula Scher on Design

Paula Scher was the 2013 Cooper-Hewitt National Design Award winner for Communication Design. Hear her speak about her first encounter with graphic design, her inspirations, and the unexpected longevity of her images […]

Paula Scher on Design
Paula Scher on Design

Paula Scher was the 2013 Cooper-Hewitt National Design Award winner for Communication Design. Hear her speak about her first encounter with graphic design, her inspirations, and the unexpected longevity of her images.

The National Design Awards were conceived by the Smithsonian’s Cooper-Hewitt National Design Museum to honor lasting achievement in American design. The Awards are bestowed in recognition of excellence, innovation, and enhancement of the quality of life. First launched at the White House in 2000 as an official project of the White House Millennium Council, the annual Awards program celebrates design as a vital humanistic tool in shaping the world, and seeks to increase national awareness of the impact of design through education initiatives

via Paula Scher on Design.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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