Categories
Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: Smartphones are now three out of four phones

In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee […]

Out of every four cellular phones sold in Brazil, three were smartphones, according to the Brazilian Association of Electrical and Electronics Industry (Abinee) released recently.

In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee.

Of this total volume, 69% were devices (19.5 million) that ran an operating system capable of downloading apps and more refined than traditional models, called “feature phones”. Traditional models accounted for 41%.

In May 2014, the proportion of advanced smartphones and reached 76% of total sales.

The forecast for the year is that the market will reach 64.9 million units. The distance between smartphones and “feature phones” should cool slightly, according to estimates from IDC. More complex devices should end the year with 72% of the market (46.8 million), while conventional models should be with 28% of the total (18 million).

via G1 – Smartphones are now three to four phones sold in Brazil – News Technology and Games.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.