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Economy in Brazil: Most consumers believe the economy will get worse after the World Cup

For 52%, the perception is that the Brazilian economy will get worse, according to research from Boa Vista SCPC, released recently […]

Brazil's defender Thiago Silva raises the trophy as the team celebrates winning the FIFA Confederations Cup Brazil 2013 football tournament by defeating Spain 3-0 in the final, at the Maracana Stadium in Rio de Janeiro.
Brazil's defender Thiago Silva raises the trophy as the team celebrates winning the FIFA Confederations Cup Brazil 2013 football tournament by defeating Spain 3-0 in the final, at the Maracana Stadium in Rio de Janeiro.

The festive mood Cup Brazilian consumers not excited about the future of the country. For 52%, the perception is that the Brazilian economy will get worse, according to research from Boa Vista SCPC, released recently.

On the state of the economy during the World Cup, opinions are divided: 34% of consumers believe the economy will show signs of improvement during the period, 32% say it will stay the same and 35% say it will get worse. Among consumers in the Southern region, the prospect of worsening is higher, 41%. In the North, is lower, 25%.

Regarding spending during the World Cup, 46% said they intend to consume food-related items such as popcorn and snacks, and 27% with drinks in general. Only 15% buy Cup related products such as t-shirts, keychains and props.

via Economy – Most consumers believe the economy will get worse after the World Cup.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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