Categories
Design Innovation Inspiration

Incremental or Radical Innovation?

Great new ideas – the sort that make businesses grow and make daily life better – can come from anywhere. But design-led innovation is coming to be seen as one of the faster, more reliable and less risky ways of generating them. Design Council asks Paul Bennett, Roberto Verganti, Bonnie Dean Jonathan Salem Baskin, Robin Bew, Nick Jankel, and Jeff Denby what is design’s role in innovation […]

Design's Role in Innovation
Design's Role in Innovation

Great new ideas – the sort that make businesses grow and make daily life better – can come from anywhere. But design-led innovation is coming to be seen as one of the faster, more reliable and less risky ways of generating them.

Design Council asks Paul Bennett, Roberto Verganti, Bonnie Dean Jonathan Salem Baskin, Robin Bew, Nick Jankel, and Jeff Denby what is design’s role in innovation.

via Design’s Role in Innovation on Vimeo.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.