The paid apps are having a tough life in Brazil: for every ten app downloaded to smartphones in the country, nine (93%) are free, according to the study released by Qualcomm and consultancy Convergência Research.
Out of all the Brazilians who have smartphones (estimated in 47.8 million devices), 65% downloaded some application. Firms heard 1400 people, personal interviews and the internet in 2013.
In comparison with Mexicans who have smartphone, 76% download Apps. Among the British, this figure is 94%. Besides not only being one of the lowest ranking countries in app downloads, Brazilians do not spend a lot while shopping at the App Store or Google Play. The value consumed over the applicant app stores is U$ 1.26 (equivalent to R $ 2.96).
The most downloaded apps are games (19%), followed by instant messaging (17%), the video, photo and TV (12%), social networks (9%) and management of the phone browsers and intended to increase productivity (8%).
Top ten are listed in order of preference: WhatsApp, Facebook, Instagram, Skype, Pou, Facebook Messenger, Candy Crush and Angry Birds.
As the list shows, national applications are not the most sought by Brazilians. Of the total, only 15% of apps are developed in the country. The categories are the most cited national entertainment (83% are local), banking, payment and finance (82%) and news portals (53%).
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