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Reflecting on The Best Ways to Prioritize Products and Features on UX Matter

This month I took part on the UXMatter “Ask the Experts” panel, and helped answer questions regarding The Best Ways to Prioritize Products and Features […]

"The Best Ways to Prioritize Products and Features" on UXmatters
"The Best Ways to Prioritize Products and Features" on UXmatters

Every month in Ask UXmatters (one of the leading resources of  Professionals), a panel of UX experts answers their readers’ questions about a variety of  matters. This month I took part of this panel, and helped answer questions regarding The Best Ways to Prioritize Products and Features.

“The best way depends on lots of different variables—such as how early in the product development lifecycle a product is, how mature a market is, or how well-known the targeted personas are.”

Then I shared two different approaches to help on Product Definition and Requirements Prioritization.

I’ve had great company of Drew Davidson, David Kozatch, Shane McWhorter, Janet Six, and Simon White on this panel, so check it out at The Best Ways to Prioritize Products and Features :: UXmatters.

 

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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