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Designing Interactions / Experiences: Interpretation “Mode”

This is the 3rd (third) lecture of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this lecture, we discuss the general mechanics of Interpreting the data collected during Contextual Inquiry interviews […]

This is the 3rd (third) lecture of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this lecture, we discuss the general mechanics of interpreting the data collected during Contextual Inquiry interviews:

Learning Outcomes

You will learn how to use storytelling to turn meaningful insights into actionable opportunities for design

Outline

  • Tell Stories
  • Capture your learning;
  • Share Inspiring Stories;
  • Search for Meaning;
  • Define Insights

Slideshow

Designing Interactions / Experiences: Lecture #03 from Itamar Medeiros

Recommended Reading

Quesenbery, W., Brooks, K., (2010), Storytelling for User Experience: Crafting Stories for Better Design, Rosenfeld Media; 1st edition (April 15, 2010)

Beyer, H., Holtzblatt, K., (1997), Contextual Design: Defining Customer-Centered Systems, Morgan Kaufmann; 1st edition (September 15, 1997)

Young, Indi. 2008. Contextual Inquiry notes in Mental Models: Aligning Design Strategy with Human Behavior. New York: Rosenfeld Media.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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