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Talks & Workshops User Experience

User Research and Scenarios

Students will learn about the importance of developing a clear understanding of the characteristics of an interaction design product through user research […]

Learning Objectives

Students will learn about the importance of developing a clear understanding of the characteristics of an interaction design product through user research:

Note: For more information on the logistics of conducting user research, please check my Design Thinking workshop “Logistics of Discovery

User Research Workshop Outline

An introduction on the procedure of

Slideshow

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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