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Watch John Hodgman’s “Design, explained” talk at TED

John Hodgman, comedian and resident expert, “explains” the design of three iconic modern objects. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.) […]

John Hodgman, comedian and resident expert, “explains” the design of three iconic modern objects. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

You may know him only as the PC in Apple’s PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart’s Resident Expert. But John Hodgman has many other claims to fame. He’s the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.

He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.

via John Hodgman: Design, explained. | Video on TED.com.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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