Categories
Consumer Behavior Economics Trend Watching

Consumer Behavior in Brazil: 50,000 millionaires, with nearly 240 billion US dollars invested

Brazilians with high income – those with at least $ 1 million in applications and specifically served by private banking channel – added 50,602 customers in 2011 and closed last year with $ 434.4 billion (nearly 240 billion US dollars) invested in banks, according to a survey of the Association Brazil Entities of the Financial and Capital Markets (Anbima), released on recently […]

Brazilians with high income – those with at least $ 1 million in applications and specifically served by private banking channel – added 50,602 customers in 2011 and closed last year with $ 434.4 billion (nearly 240 billion US dollars) invested in banks, according to a survey of the Association Brazil Entities of the Financial and Capital Markets (Anbima), released on recently.

For 2010, we recorded 21.6% increase of the volume of assets under management, about the same rate of expansion seen in 2010, when it recorded a nominal growth of 22.9%.

The Anbima reported that revised statistics that make up your database on the activities of Private Banking and the entire series, which includes information since 2009. “The adjustment was made after the association detected in routine monitoring, an institution that was in error reporting data related to the activity of private banking,” the association said in a statement.

According to code regulation and best practices in private banking, and investment capacity of at least $ 1 million, it is necessary that their customers are treated specifically by the private banking channel.”With the review, were excluded from the database R $ 14.6 billion in equity, 15 800 clients and 220 professionals,” the Anbima.

Thus, the number of customers at the end of 2009 was revised from 56,991 to 42,680 and the end of 2010, from 63,224 to 47,883. According to Anbima, the total number of clients won by the segment totaled in December 2011 50.602 Brazilians. That is, the customer base increased at a slower rate, 5.7%, against 12.2% in 2010. Since the average volume of resources per customer rose from $ 7.5 million to $ 8.6 million.

According to Anbima, the end of 2011, 43% of assets managed by private banking was invested in investment funds, a proportion similar to the 42.9% recorded in December 2010. The share of investments in securities also remained relatively stable, going from 51.6% to 51.2%.

In direct applications in securities increased participation of fixed income assets, from 32.5% to 36.7%, and retreat of variable income assets, from 19.1% to 14.5%, reflecting the performance of this segment in 2011. In applications in investment funds grew portion invested in exclusive funds / restricted and structured funds

via G1 – Brazil has 50,000 millionaires, with R $ 434 billion invested, says Anbima – news in Markets.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.