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Consumer Behavior in Brazil: Growth of the Brazilian economy creates 19 millionaires a day, says ‘Forbes’

A report published online by the prestigious journal of the American economy “Forbes” says the Brazilian economy is creating 19 millionaires per day since 2007, thanks to the growth of Gross Domestic Product (GDP) and consumption rates, it said […]

A report published online by the prestigious journal of the American economy “Forbes” says the Brazilian economy is creating 19 millionaires per day since 2007, thanks to the growth of Gross Domestic Product (GDP) and consumption rates, it said.

The statistic of 19 new millionaires per day was measured by considering all individual wealth, including investment, property, savings and other assets, besides money, the report says. According to the magazine, the trend should be repeated at least for the next three years.

“Brazil currently has 137,000 millionaires (according to the list of billionaires in the world of ‘Forbes’ in 2011) and about 30 billionaires, with 70% of the country’s wealth concentrated in Sao Paulo and Rio de Janeiro,” says.

The magazine leaves it clear, however, they are millionaires in terms of the Brazilian economy, which is equivalent to people with assets equivalent to about 540 000 US Dollars. “Individuals with assets between $ 539,000 and $ 2.7 million (U.S. $ 1 million and $ 5 million) form this group of new millionaires,” said the Forbes.

via Economy – Growth of the Brazilian economy creates 19 millionaires a day, says ‘Forbes’.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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