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Consumer Behavior in Brazil: Internet is the media that most influences buying tablet computers

The Internet is the medium that most influences the decision to buy a tablet for the Brazilians, according to market research firm Ipsos in nine Brazilian markets. The comments by word of mouth are second in time to help the user decide to purchase […]

The Internet is the medium that most influences the decision to buy a tablet for the Brazilians, according to market research firm Ipsos in nine Brazilian markets. The comments by word of mouth are second in time to help the user decide to purchase.

According to the study, are already owners of 196 000 tablets. Of this total, 79 000 of them are considered “super” technology, says the company, and also have laptop and smartphone.

The survey also reveals that most tablet users in Brazil is made up of men from 18 to 24 years, “Class A”. Among the countries surveyed, São Paulo has the largest share among the owners of tablets, followed by Rio de Janeiro.

The survey was conducted during the first half of 2011, with men and women over 13 years.

via G1 – through the Internet is that most influences buying tablet, says research – Technology News and Games.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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