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Design Thinking Talks & Workshops

Design Thinking: Interpretation

An overview of how to process the data generated during contextual inquiry interviews at the Interpretation Phase of the Design Thinking Process (part of the DESIGN THINKING module at Lasalle College, Monterey), which I’m honored to give by invitation of my good friend Jorge Otero […]

An overview of how to process the data generated during contextual inquiry interviews at the Interpretation Phase of the Design Thinking Process (part of the DESIGN THINKING module at Lasalle College, Monterey), which I’m honored to give by invitation of my good friend Jorge Otero:

Learning Objectives

You will learn how to use storytelling to turn meaningful insights into actionable opportunities for design;

Outline

  • Capture your learning
  • Share Inspiring Stories
  • Search for Meaning
  • Define Insights

Slideshow

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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