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Information Technology in Brazil: PC sales sets record and Brazil moves up to 3rd place in the world ranking, says IDC

Brazil shipped 3.8 million PCs between April and June of 2011, behind only China and the United States […]

A study released by IDC recently shows that Brazil was the third ranking position in the global computer market. Between April and June of 2011, the country sold 95,000 PCs, more than Japan and was only behind China and the United States, which occupy the first and second place.

In this period, Brazil has sold 3.86 million computers – 48.5% and 51.5% were desktops, notebooks. In this scenario, 69.5% were for the domestic segment, 25.8% to 4.7% and corporate and government and education. “You never sold as much computer in a single quarter in Brazil,” said José Martin Juacida, market analyst at IDC, in a statement.

Comparing the first with the second quarter, notebook sales grew 10.5%, according Juacida. “In comparison with the same period of 2010, sales performance is up to 27% higher,” he added. The previous record of computer sales in Brazil, according to IDC, was recorded in the first quarter of 2011, when Brazil sold more than 3.6 million computers – were 50.5% and 49.5% of notebooks, desktops.

via Brasil bate recorde e assume 3º lugar no ranking mundial de PCs, diz IDC | globo.com

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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