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Watch highlights from “Reimagining Manufacturing: The Technologies Driving the New Industrial Revolution” during Autodesk [IDEAS] The Innovation + Design Series

As concepts like mass-customization, personal manufacturing, and the Maker movement go mainstream, a new set of questions is forming about what this manufacturing transformation really means […]

For the past 250 years, manufacturing was about companies mass-producing things in factories, and people buying them. Costs were largely determined by volume, and unique things were very expensive. But today the rapid democratization of technologies such as 3D printing is transforming manufacturing into something radically different, as companies and people create customized products that are not only reasonably priced, but often more innovative and better for the environment. This fundamental change in the way we make things is bringing radical change to the fields of manufacturing, building, business, transportation, and sustainability—and to society at large.

As concepts like mass-customization, personal manufacturing, and the Maker movement go mainstream, a new set of questions is forming about what this manufacturing transformation really means.

View a slideshow of pictures captured during the workshop.
View graphic recordings from the workshop.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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