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Watch Janet Echelman’s “Taking imagination seriously” talk at TED

Janet Echelman found her true voice as an artist when her paints went missing — which forced her to look to an unorthodox new art material. Now she makes billowing, flowing, building-sized sculpture with a surprisingly geeky edge. A transporting 10 minutes of pure creativity […]

Janet Echelman found her true voice as an artist when her paints went missing — which forced her to look to an unorthodox new art material. Now she makes billowing, flowing, building-sized sculpture with a surprisingly geeky edge. A transporting 10 minutes of pure creativity

Janet Echelman builds living, breathing sculpture environments that respond to the forces of nature — wind, water and light— and become inviting focal points for civic life.

Exploring the potential of unlikely materials, from fishing net to atomized water particles, Echelman combines ancient craft with cutting-edge technology to create her permanent sculpture at the scale of buildings. Experiential in nature, the result is sculpture that shifts from being an object you look at, to something you can get lost in.

Recent prominent works include “Her Secret is Patience”, which spans two city blocks in downtown Phoenix, “Water Sky Garden”, which premiered for the 2010 Vancouver Winter Olympics, and “She Changes”, which transformed a waterfront plaza in Porto, Portugal. Her newest commission creates a “Zone of Recomposure” in the new Terminal 2 at San Francisco International Airport. Upcoming projects include the remaking of Dilworth Plaza in front of Philadelphia City Hall — turning it into a garden of dry-mist.

via Janet Echelman: Taking imagination seriously | Video on TED.com.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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