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Gaming in China: Internet game users up 37% in 2010

Internet game players in China exceeded 120 million in 2010, up 37 percent year on year, according to a report released recently by the Chinese Ministry of Culture […]

Internet game players in China exceeded 120 million in 2010, up 37 percent year on year, according to a report released recently by the Chinese Ministry of Culture.

Meanwhile, the country’s online gaming market last year grew by 26 percent to 34.9 billion yuan ($5.3 billion), according to a report entitled 2010 China Online Game Market Report.

Noting the market’s comparatively slow growth in the past two years, the report said that the booming number of online game users showed that the market was still developing.

Further, Chinese-made online games saw high exports last year, with overseas revenues of nearly $230 million, up 116 percent year on year, said the report.

This year, the Chinese Ministry of Culture will strengthen the “protection of minors” and implement a “self-checking” system for online game operators in a bid to regulate the online game market, according to an unnamed official with the ministry.

via MINISTRY OF COMMERCE PEOPLE’S REPUBLIC OF CHINA.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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