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Internet in Brazil: Revenues from e-commerce up 40% in 2010 and closes at US$ 7.4 billion

The Brazilian e-commerce earned a total of $ 14.8 billion in 2010 (US$ 7.2 Billion), a figure which represents a nominal growth of 40% compared to R$ 10.6 billion (US$ 5.3 billion) recorded a year earlier, according to a report by e-bit consultoria […]

The Brazilian e-commerce earned a total of $ 14.8 billion in 2010 (US$ 7.2 Billion), a figure which represents a nominal growth of 40% compared to R$ 10.6 billion (US$ 5.3 billion) recorded a year earlier, according to a report by e-bit consultoria published recently.

The result observed last year was higher than forecasted, the company estimated that U.S. $ 14.5 billion. “Factors such as the World Cup, which boosted sales of TVs and sports goods, and the penetration of new consumer class C stimulated the result,” said the director general of the company, Pedro Guasti.

According to the e-bit, there were more than 40 million online purchases last year, made by about 23 million consumers, an increase of approximately 5.5 million consumers in 2010. The average expenditure on these purchases was around US$ 175.

Revenues from e-commerce up 40% in 2010 and closes at US$ 7.4 billion (in Portuguese)

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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