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Autodesk Gallery @ One Market, San Francisco

Last year I visited the Autodesk Headquarters in San Rafael, so I paid a visit our office in San Francisco at Market One with my colleague Jon Innes […]

Last year I visited the Autodesk Headquarters in San Rafael, so I paid a visit our office in San Francisco at Market One with my colleague Jon Innes.

It was great to finally meet some old friends face to face:

Visit to Autodesk Gallery @ Market One: Richard Howard, José Madeira Garcia and Carlos Olguin
Visit to Autodesk Gallery @ Market One. From Left to Right: Richard Howard, José Madeira Garcia and Carlos Olguin

And since this is San Francisco, you inevitably end up bumping into somebody in the UX community you know or you’ve exchanged emails with. Before coming in the office, Jon and I were eating tacos by Ferry Building, and we ran into James Leftwich and David Tu.

Food Market, Ferry Building, San Francisco
Food Market, Ferry Building, San Francisco
Food Stalls, Ferry Building, San Francisco
Food Stalls, Ferry Building, San Francisco

David Tu was so kind of taking Jon, James and I for a tour at The Autodesk Gallery:

Entrace, Autodesk Gallery @ Market One
Entrance, Autodesk Gallery @ Market One

The Autodesk Gallery at One Market in San Francisco is our first Customer Briefing Center. With more than 20 different exhibits regularly on display that showcase the innovative work of Autodesk customers, the gallery illustrates the role technology plays in great design and engineering.

Exhibits: LEGO

An 8.5-foot LEGO® dinosaur used a combination of 3D modeling and its own proprietary software before constructing piece-by-piece virtual versions of the large-scale creations.

LEGO Exhibit, Autodesk Gallery @ Market One
LEGO Exhibit, Autodesk Gallery @ Market One

Exhibits: FORD GT500

Taking design cues from the 1968 Ford Mustang GT made famous in the film Bullitt (starring Steve McQueen) the updated Mustang sports car received aggressive front-end styling, courtesy of digital sketching.

 Ford GT500 Exhibit, Autodesk Gallery @ Market One
Ford GT500 Exhibit, Autodesk Gallery @ Market One. From Left to Right: James Leftwich, David Tu and Jon Innes

Exhibits: BAY BRIDGE SEISMIC SAFETY PROJECT

For a new bridge to reconnect two cities, it first has to connect with its audience and its landmark neighbor. To prove the project was viable, the California Department of Transportation shared detailed 3D designs with potential contracting firms.

 Bay Bridge Seismic Safety Project Exhibit, Autodesk Gallery @ Market One
Bay Bridge Seismic Safety Project Exhibit, Autodesk Gallery @ Market One. From Left to Right: David Tu, James Leftwich and Jon Innes

Exhibits: MULTITOUCH INTERFACES

Multitouch computing is revolutionizing how we interact with all kinds of devices. The Autodesk Labs Multitouch Wall, designed and developed by industry luminary, Jeff Han, of Perceptive Pixel, is leading the way in the advancement of multitouch devices.

Multi-touch Wall, Autodesk Gallery @ Market One
James Leftwich testing our Multi-touch Wall, Autodesk Gallery @ Market One

Exhibits: VIRTUAL CINEMATOGRAPHY

Computer-generated camera views and 3D environments are enabling filmmakers like James Cameron to achieve otherwise impossible perspectives and explore virtually limitless camera angles, without multiple takes.

Richard Howard demos the technology used during the shooting of the movie "Avatar"
Richard Howard demos the technology used during the shooting of the movie "Avatar"

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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