Categories
China Consumer Behavior Economics Trend Watching

China, Socialism & Consumer Behavior: growing numbers of super rich

The number of super rich on China’s mainland is expected to rise 16 percent in 2010 thanks to the booming capital and property markets […]

The number of super rich on China’s mainland is expected to rise 16 percent in 2010 thanks to the booming capital and property markets:
The mainland is estimated to have 383,000 individuals of high net worth this year, compared to 331,000 in 2009, according to the China Private Wealth Report 2010 released recently by Forbes China in association with China Construction Bank.

The report defines high net worth individuals as those with at least 10 million yuan (US$1.5 million) in investable assets, which excludes primary residences and assets of poor liquidity.

The number of billionaires on the China’s 400 List by Forbes has ballooned to 128, from 79 last year. Only the U.S. has more–400 on theirĀ U.S. Rich List–but China is closing the gap. The total wealth of the 400 people on the new China list rose to $423 billion, from $314 billion a year earlier.

Illustrating the amount of flux in China’s wealth landscape, this year’s 400 list has more than 100 people who were not members last year. Many of those debuted in connection with China’s world-leading IPO fundraising this year. The minimum amount of wealth needed to make this year’s 400 list is $425 million, up from $300 million last year.

via China’s Billionaire Boom

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.