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Watch Eric Berlow’s “How complexity leads to simplicity” talk at TED

Ecologist Eric Berlow doesn’t feel overwhelmed when faced with complex systems. He knows that more information can lead to a better, simpler solution. Illustrating the tips and tricks for breaking down big issues, he distills an overwhelming infographic on U.S. strategy in Afghanistan to a few elementary points […]

Ecologist Eric Berlow doesn’t feel overwhelmed when faced with complex systems. He knows that more information can lead to a better, simpler solution. Illustrating the tips and tricks for breaking down big issues, he distills an overwhelming infographic on U.S. strategy in Afghanistan to a few elementary points.

Eric Berlow is an ecologist and network scientist who specializes in not specializing. He helped found, and directs, the University of California’s first environmental research center in Yosemite National Park. After radio-collaring wolves in Alaska and tending bar in Paris, he got his Ph.D. in marine ecology studying the interconnectedness of species in nature. As a research scientist with the USGS he focuses on building better links between science and management of protected mountain ecosystems.

Eric is helping apply network approaches to sustainable ecotourism development in the Arctic, and is co-owner of a green café in Oakland, California. He is currently spearheading ‘ecomimetic’ approaches to corporate sustainability by visualizing and modeling energy consumption through complex, interconnected supply chains.

via Eric Berlow: How complexity leads to simplicity | Video on TED.com.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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