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China, Socialism & Consumer Behavior: Apple to double stores

Apple will double its store numbers on the Chinese mainland when it opens two stores in Beijing and Shanghai […]

Apple will double its store numbers on the Chinese mainland when it opens two stores in Beijing and Shanghai:

Shanghai saw the opening of the second Apple Store in China recently, so my wife and I went out there to check it out.

Shanghai's Apple Store, Lujiazui, Pudong
Shanghai's First Apple Store, Lujiazui, Pudong

Please, be advised to not wear skirts while visiting the store: according to Shanghai Daily, one customer on opening day thought men were admiring the architecture of the staircase until she went to admire it too, and then looked up to find out what they were really looking at.

Like any “tourist attraction” in China (yes, nobody is buying), the Apple Store was crowed.

Apple Store in Shanghai: CROWDS
Apple Store in Shanghai: CROWDS

Unless you’re trying to buy an iPad, you might actually get a chance to test the products a little.

Apple Store in Shanghai: iPAD
Apple Store in Shanghai: iPAD

The opening of the two new stores is part of Apple’s strategy to open 25 stores in China “as soon as possible,” says Ron Johnson, Apple’s senior vice president of retail: a second Shanghai Apple Store is under construction in Hong Kong Plaza and is rumored to be opening later this summer with a possible third Shanghai store to follow.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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