China’s fast developing digital media industry is lucrative, and the next big opportunity lies in assisting users to find digital content and make it more interactive, experts said at a forum in Shanghai recently:
Digital media industry includes manufacturing and distribution of online gaming, animation, digital audio and video, and electronic advertising. It is said to have become a core sector to drive low-carbon economic development.
“The content is important. But when content is exploding, users need help to find what they need, and that is where the profit will come from,” said Rachel Dixon, a senior executive at Viocorp, an Australian Internet broadcasting firm.
She made the remarks at the Digital Media Entrepreneurship@KIC (or Knowledge and Innovation Community), an industry workshop attended by influential digital media experts.
In China, many players in the digital media industry are yet to make a profit. But in Dixon’s view, it requires time to nurture the industry and it should be put into a broader perspective to judge the commercial outcome.
Chinese users of digital media, or people consuming digital content via computer, mobile phone or television, are expected to double to 1.2 billion by 2015, and the industry’s output may triple to 1.8 trillion yuan (US$263.5 billion) by then, according to industry sources.
via Opportunities in digital media — Shanghai Daily — English Window to China New.
