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China, Socialism & Consumer Behavior: green subsidies for new energy vehicles

China is set to release details on subsidies for private purchase of new energy vehicles as early as the end of this month, according to the government think tank […]

China is set to release details on subsidies for private purchase of new energy vehicles as early as the end of this month, according to the government think tank.

The plan is likely to include financial support provided to auto companies that do leasing business of new energy vehicles instead of individual buyers as was earlier speculated.

The subsidies would also be wide ranging in accordance with the fuel efficiency of each new energy vehicle, with the highest grant paid to electric cars followed by hybrid cars that could save at least 40 percent in fuel consumption.

China now offers as much as a 60,000 yuan (US$8,797) subsidy for the purchase of new energy vehicles among government departments.

via Green subsidies — Shanghai Daily | English Window to China News.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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