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Watch Bruno Figueiredo’s “Designing For Flow” presentation

Applications have always been traditionally static. Recent improvements in computer performance have allowed applications to be more dynamic, with smooth transitions between states. Flow is not only important for responsiveness but also for subtle visual feedback on what the application is doing. This talk presents some important considerations and examples for when designing for flow […]

Applications have always been traditionally static. Recent improvements in computer performance have allowed applications to be more dynamic, with smooth transitions between states. Flow is not only important for responsiveness but also for subtle visual feedback on what the application is doing. This talk presents some important considerations and examples for when designing for flow.

Bruno Figueiredo is a Senior User Experience Designer, working within its two consultancies, one in London and one in Lisbon. He is the current president of the Portuguese Usability Professionals Association and the Local Ambassador in Lisbon for the User Experience Network. He is one of the founders of both the Lisbon and London groups and he also coordinates the Practice Guide workgroup within the Interaction Design Association (IxDA). He is a frequent speaker at conferences and has published a series of articles and a book on the subject. He is also one of the organizers of the SHiFT international tech conference in Lisbon.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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