Categories
China Consumer Behavior Economics Information Technology Readings Software Trend Watching

Gaming in China: online game revenues to reach $11 billion by 2012

According to a report recently published by research firm Analysys, revenues from China’s online gaming industry will reach 73.1 billion yuan ($10.7 billion) within two years […]

According to a report recently published by research firm Analysys, revenues from China’s online gaming industry will reach 73.1 billion yuan ($10.7 billion) within two years. If you’re one of those people who have a hard time telling whether numbers are large, let us assure you that this one is very large indeed. As a point of reference, the entire U.S. gaming industry pulled in $11.7 billion in revenues in 2008.

The report expects online gaming revenues for the nation to reach $3.8 billion in 2010 — however, it also estimates MMO market penetration to only be at 27 percent, a number it expects will increase as internet access becomes more readily available to Chinese citizens. Of course, all the internet access in the world won’t bolster online gaming revenues if all the good ones keep getting shut down for no reason whatsoever.

via Analyst: China’s online game revenues to reach $11 billion by 2012 — Joystiq.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

One reply on “Gaming in China: online game revenues to reach $11 billion by 2012”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.