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Design Innovation

Watch Joshua Prince-Ramus’ “Building a theater that remakes itself” talk at TED

Joshua Prince-Ramus believes that if architects re-engineer their design process, the results can be spectacular. Speaking at TEDxSMU, Dallas, he walks us through his fantastic re-creation of the local Wyly Theater as a giant “theatrical machine” that reconfigures itself at the touch of a button […]

Joshua Prince-Ramus believes that if architects re-engineer their design process, the results can be spectacular. Speaking at TEDxSMU, Dallas, he walks us through his fantastic re-creation of the local Wyly Theater as a giant “theatrical machine” that reconfigures itself at the touch of a button.

With one of the decade’s most celebrated buildings under his belt, Joshua Prince-Ramus would seem well-positioned to become the world’s next “starchitect.” Except that he doesn’t want the job. With his quiet intensity and intellectual bearing, Prince-Ramus is the antithesis of the egomaniacal master architect. He flatly rejects not just the title, but the entire notion of a “starchitect” designing with a genius stroke of the pen.

Prince-Ramus is best known for his work — with Rem Koolhaas‘ radical Dutch architecture firm OMA — on the Seattle Central Library. The striking, diamond-windowed structure reimagines, to spectacular effect, the library’s role in a modern urban context. “Seattle’s new Central Library is a blazing chandelier to swing your dreams upon,” Herbert Muschamp wrote in The New York Times. “In more than 30 years of writing about architecture, this is the most exciting new building it has been my honor to review.”

Having founded the US practice of OMA in 2000, Prince-Ramus split from Rem Koolhaas in May 2006 to found a new firm, REX, with colleague Erez Ella. He continues to take what he describes as a hyper-rational approach to architecture, pushing logic and rational ideas to their limits to create buildings that are unexpected, but wholly appropriate to their environment and intended use. REX’s current projects include Museum Plaza in Louisville, the Dee and Charles Wyly Theatre in Dallas; the Vestbanen redevelopment in Oslo, Norway; and the new headquarters for design house Vakko, in Istanbul. REX is also one of five finalists for the Governors Island redevelopment in New York.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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