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China Consumer Behavior Trend Watching

Advertising in China: 2010 Ad Spending To Grow 10% After 13.5% Jump in 2009

Rising Demand for Limited TV Inventory Will Raise Rates and Send Advertisers to New Media: After a nose dive in early 2009, China’s ad market rallied during the last three quarters of the year […]

Rising Demand for Limited TV Inventory Will Raise Rates and Send Advertisers to New Media: After a nose dive in early 2009, China’s ad market rallied during the last three quarters of the year. Total measured advertising expenditure in 2009 jumped by 13.5% over the previous year to $74 billion, and 10% growth is expected this year, according to CTR Market Research.

via Abstract: China’s 2010 Ad Spending To Grow 10% After 13.5% Jump Last Year – News.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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