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China, Technology, Innovation & the Environment: Green Business Opportunity in China

China can be a great place for international companies interested in green business.It’s a matter of getting to know the right people, adapting to the culture and “getting over your fear of China,” said Peggy Liu, who chairs the Joint U.S.-China Cooperation on Clean Energy, an NGO that seeks to change the way China makes and uses energy […]

China can be a great place for international companies interested in green business.It’s a matter of getting to know the right people, adapting to the culture and “getting over your fear of China,” said Peggy Liu, who chairs the Joint U.S.-China Cooperation on Clean Energy, an NGO that seeks to change the way China makes and uses energy.

Liu, whose work earned her recognition as one of Time magazine’s “Heroes of the Environment 2008,” shared her insights about doing business in China at GreenBiz.com’s State of Green Business Forum recently in San Francisco. The forum, the first of two with the second being held in Chicago recently, coincided with the release of the annual State of Green Business Report.

via State of Green Business Forum 2010: Green Business Opportunity in China | GreenBiz.com.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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