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Living in China: Shanghai’s Pajamas Sightings

Nothing more fashionable in Shanghai than shopping for beer in pajamas! Shanghai itself has been getting new coats of paint in the run-up to the 2010 World Expo, but the locals’ deep-seated penchant for wearing pajamas is still a nagging worry for officials eager to present a sophisticated metropolis to millions of Expo visitors […]

Living in China: Nothing more fashionable in Shanghai than shopping for beer in pajamas
Living in China: Nothing more fashionable in Shanghai than shopping for beer in pajamas, originally uploaded by designative.

Nothing more fashionable in Shanghai than shopping for beer in pajamas! Shanghai itself has been getting new coats of paint in the run-up to the 2010 World Expo, but the locals’ deep-seated penchant for wearing pajamas is still a nagging worry for officials eager to present a sophisticated metropolis to millions of Expo visitors. Calling the attire “uncivilized,” some neighborhoods in Pudong New Area and Hongkou District have recruited volunteers to try persuading residents that it’s uncool to wear their jammies in public.

via A war on ‘uncivilized’ pajamas | Shanghai Daily

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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