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China, Technology & the Environment: emission target costs money, triggers lifestyle changes

China’s announced target to cut carbon intensity would cost the country 30 billion U.S. dollars each year during the next decade, a report carried by China Daily said […]

China’s announced target to cut carbon intensity would cost the country 30 billion U.S. dollars each year during the next decade, a report carried by China Daily said.

In addition, the government’s initiatives aimed at improving energy efficiency would entail more costs, the newspaper quoted a research report by the Renmin University of China as saying.

In late November/2009, the Chinese government announced China was set to reduce the intensity of carbon dioxide emissions per unit of GDP in 2020 by 40 to 45 percent compared with the level of 2005.

“Energy-related industries will have to face incremental costs to improve their carbon efficiency, but ultimately, such incremental costs will have to be shouldered by the consumers,” Jiang Kejun, a researcher with the Energy Research Institute under the National Development and Reform Commission told China Daily.

Jiang said people should expect to pay more for energy and other products derived from fossil fuels.

Heavier fuel bills may trigger lifestyle changes in Chinese consumers as the newspaper reported the story of Harrison Wang, a 28-year-old audio engineer, who is thinking about putting his compact car in storage in expectation of more fuel expenses.

“I’m already driving a low-emission car but, if the cost of fuel continues to rise, I might have to stop driving,” he said.

via China’s emission target costs money, triggers lifestyle changes – People’s Daily Online.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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