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China, Socialism & Consumer Behavior: The Top 10 Consumer Trends Defining China’s Emerging Domestic Market

With total consumer spending increasing by nearly 15% annually over the past few years, China’s domestic market is in the midst of a boom. As the country’s middle class expands, companies that sell consumer goods are poised to serve consumers with a broader array of high-quality products […]

With total consumer spending increasing by nearly 15% annually over the past few years, China’s domestic market is in the midst of a boom. As the country’s middle class expands, companies that sell consumer goods are poised to serve consumers with a broader array of high-quality products.

Richard Ho, a partner at Bain & Co. in Shanghai, identifies ten trends that will define the country’s emerging domestic market:

via The Top 10 Consumer Trends Defining China’s Emerging Domestic Market – AdAgeChina – Viewpoint.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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