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Design Innovation

Watch Bruce McCall’s “faux nostalgia” talk at TED

Bruce McCall paints a future that never happened — full of flying cars, polo-playing tanks and the RMS Tyrannic, “The Biggest Thing in All the World.” At Serious Play 2008, he narrates a brisk and funny slideshow of his faux-nostalgic art […]

Bruce McCall paints a future that never happened — full of flying cars, polo-playing tanks and the RMS Tyrannic, “The Biggest Thing in All the World.” At Serious Play 2008, he narrates a brisk and funny slideshow of his faux-nostalgic art.

A longtime contributor to the New Yorker, Bruce McCall is a humorist and illustrator whose best-known work draws on the big-shouldered hubris of the middle 1920s and the early 1950s to create a future paradise where the skies are filled with zeppelins and every car has wings. He’s a wry observer of contemporary life and a witty writer.

McCall began his career as an illustrator for car ads — by his own account not a very good illustrator. He’d left the field and became a copywriter when, on a whim, he and a friend sent some humorous drawings to Playboy (at that time, 1970, it was a legit career move). He soon connected with the founders of the National Lampoon, a pioneering humor magazine, and went on to create some of their most enduring images — finding in the 1970s countercultural media a rich audience for his satirical take on the Atomic Age. He’s now working the same magic at the New Yorker.

His latest book is called Marveltown, and is exactly what it sounds like. Don’t forget to check his next book, 50 Things to Do with a Book: (Now That Reading Is Dead).

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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