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Listen to Adrienne Massanari’s “Personas and politics: The Discursive Construction of The User” talk at IA Summit 2009

Adrienne Massanari, Instructor of New/Digital Media in the School of Communication at Loyola University – Chicago, assesses the problematic relationship between new media designers and “users” in texts written about user-centered design […]

Adrienne Massanari, Instructor of New/Digital Media in the School of Communication at Loyola University – Chicago, assesses the problematic relationship between new media designers and “users” in texts written about user-centered design.

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Adrienne examines current texts written about user-centered design, information architecture, and interaction design to understand the ways in which users are discursively “written into” the design process. She suggests that personas and their use is as much motivated by political realities within new media organizations as it is by the need to incorporate user needs within the design process.

via IA Summit 09 – Day 2 – Boxes and Arrows: The design behind the design.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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