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Gaming in China: Sales of online gaming industry hit 4 billion US dollars in 2009

The pace of growth of China’s online gaming industry slowed in 2009, growing 30.2 percent to 27.1 billion yuan ($3.97 billion) over the previous year, according to data from research firm iResearch […]

The pace of growth of China’s online gaming industry slowed in 2009, growing 30.2 percent to 27.1 billion yuan ($3.97 billion) over the previous year, according to data from research firm iResearch.

The top game operators of 2009 by market share were Tencent Holdings, Shanda Games and NetEase.com the Beijing-based company said.

The number of active online gamers totaled 60 million to 70 million in 2009, about a fifth of China’s total Internet population.

China’s online gaming revenue, which has seen explosive growth over the past few years, is expected to more than double in the next three years as companies take advantage of increased Internet penetration and rapidly developing sectors such as online social games and online mobile games.

The sales revenue of China’s online gaming industry reached 18.38 billion yuan (nearly 2.7 billion US dollars)  in 2008, up 76.6 percent from 2007.

via China’s online game revenues hits $4 billion | Reuters

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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