Categories
Design Information Technology Software

Listen to Fred Beecher’s “Integrating Effective Prototyping into Your Design Process” talk at IA Summit 2009

Senior User Experience Consultant Fred Beecher shows his audience how to determine what, for your particular situation, is the most effective way to use prototyping to improve the user experience of your site or software […]

Senior User Experience Consultant Fred Beecher shows his audience how to determine what, for your particular situation, is the most effective way to use prototyping to improve the user experience of your site or software. He shares the factors that influence how effective various prototyping methodologies will be and how to choose wisely; what level of effort you will need to invest in prototyping in order to get useful feedback; and how to permanently integrate prototyping into your software development process in a way that is effective for your organization.

download

Fred Beecher is currently a Senior User Experience Consultant and Business Analyst at Evantage Consulting. He has worked in the User Experience industry since 1998 and has been using Axure since 2005. In 2007, Fred developed two Axure training courses, Basic & Advanced Prototyping in Axure RP, making Evantage Consulting the official training partner of Axure Inc.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

2 replies on “Listen to Fred Beecher’s “Integrating Effective Prototyping into Your Design Process” talk at IA Summit 2009”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.