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China Consumer Behavior Trend Watching

Living in China: grab your “Oba-Mao” T-shirts

At the hype of US President Barack Obama’s first visit to China, the hottest sales item on Beijing’s streets is a t-shirt featuring Obama’s face replacing China’ former leader Mao Zedong’s face in an iconic image of the Communist Party and Red Army […]

At the hype of US President Barack Obama’s first visit to China, the hottest sales item on Beijing’s streets is a t-shirt featuring Obama’s face replacing China’ former leader Mao Zedong’s face in an iconic image of the Communist Party and Red Army:

Beijing residents pedal their bikes past an Obama Mao t-shirt for sale.
Beijing residents pedal their bikes past an Obama Mao t-shirt for sale. (From CCTV)
A Chinese woman looks at an Obama Mao t-shirt for sale (from CCTV)
A Chinese woman looks at an Obama Mao t-shirt for sale (from CCTV)
A Chinese woman holds an Obama Mao t-shirt for sale. (From CCTV)
A Chinese woman holds an Obama Mao t-shirt for sale. (From CCTV)
The red Chinese characters in the Oba-Mao T-Shirt read Serve the People, (written by) Mao Zedong. (From CCTV)
The red Chinese characters in the “Oba-Mao” T-Shirt read “Serve the People, (written by) Mao Zedong.” (From CCTV)

via Obama T-shirt is sold in Beijing CCTV-International.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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