Studying individual sense-making, collaborative discovery, and social creativity require new forms of science. The traditional sciences of the natural world (let’s call them Science 1.0) have brought astonishing advances during the past 400 years. Science 1.0 will continue to be important, but many modern interdisciplinary problems such as emergency/ disaster response, healthcare, environmental protection, energy sustainability, and international development are resistant to traditional reductionist thinking. Science 2.0 focuses on the human-designed world in which the dynamics of trust, privacy, responsibility, and empathy are determinants of success. Advancing Science 2.0 will require a shift in priorities to promote intense collaboration, integrative thinking, teamwork-based education/training, and case study ethnographic research methods. Science 2.0 will reduce the gulf between basic and applied research, while bringing theory and practice closer together. This talk — delivered at Terry Winograd seminar at Stanford University — Ben Shneiderman lays out an ambitious vision that will impact research funding, educational practices, and democratic principles.
Ben Shneiderman is a Professor in the Department of Computer Science and Founding Director (1983-2000) of the Human-Computer Interaction Laboratory at the University of Maryland. He was elected as a Fellow of the Association for Computing Machinery (ACM) in 1997 and a Fellow of the American Association for the Advancement of Science (AAAS) in 2001. He received the ACM SIGCHI Lifetime Achievement Award in 2001. He pioneered the highlighted textual link in 1983, and it became part of Hyperties, a precursor to the web. His move into information visualization helped spawn the successful company Spotfire. He is a technical advisor for the HiveGroup and Groxis.
Ben is the author of Software psychology: Human factors in computer and information systems
