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China Consumer Behavior

China, Socialism & Consumer Behavior: Renovation begins for luxury business zone in historic villas

Shanghai’s Luwan District will renovate a zone containing historic buildings into a luxury office and commercial area, district officials said recently: the zone, consisting of more than 50 protected villas, mostly built in the 1920s and 1930s, has relocated all its residents, after 10 years of effort […]

Shanghai’s Luwan District will renovate a zone containing historic buildings into a luxury office and commercial area, district officials said recently:  the zone, consisting of more than 50 protected villas, mostly built in the 1920s and 1930s, has relocated all its residents, after 10 years of effort.

The villas are now being decorated and are expected to be put into use by the World Expo next year.  “The villas will complement the current shikumen business hubs,” said Chen Yongliang, director of Luwan District Development and Reform Commission.

The district is famous for its Xintiandi and Tian Zi Fang areas, where renovated shikumen buildings now house boutique shops and coffee chains.

Stretching along Sinan Road, the zone occupies more than 20,000 square meters of land. It will be used by small offices and facilities such as boutique hotels, bars and galleries.

Some overseas companies responsible for the design or construction of their country’s Expo pavilions have signed agreements to move in and use the space, officials said.

The renovation is part of a move to increase the district’s business capacity. Luwan District aims to add more than 1.5 million square meters of office and commercial space over the next five years.

About 94 percent of the current 3.2 million office buildings and commercial spaces are occupied in the district, officials said.

The district will also speed up the construction of several office projects, including a 33-story building above Metro Line 9‘s Dapuqiao Station.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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