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China Consumer Behavior Trend Watching

Advertising in China: Online Ad Spending Will Increase 36.7% in 2009

Online advertising growth in China will slow to 36.7% in 2009 from 105% a year earlier, according to a report by iResearch Consulting Group […]

Online advertising growth in China will slow to 36.7% in 2009 from 105% a year earlier, according to a report by iResearch Consulting Group. At that rate, online advertising will total $434.5 million in 2009, up from $317.4 million last year. As advertisers continue to move spending online, China’s online ad market will be worth $1.25 billion by 2011, the report says.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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