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Watch “Master’s of Design 2008” video from Fast Company

A Dutch superstar, an unyielding architect, a force for good, a style soothsayer, a digital visionary and 71 perfect products. That’s what you’ll find on Fast Company’s fifth annual report on the intersection of business and design.

A Dutch superstar, an unyielding architect, a force for good, a style soothsayer, a digital visionary and 71 perfect products. That’s what you’ll find on Fast Company‘s fifth annual report on the intersection of business and design.

Leading designers share their thoughts on creativity and the importance of design in the world today. Portions of this video were shot with the Flip camera, courtesy of SmartDesign.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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