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Watch Charlie Kreitzberg’s “Surviving a Design Review” talk at IxDA | Interaction ‘09 conference

You’ve worked hard on a design and finally got it nailed. You’ve thought deeply about the user experience and designed for usability and great information presentation. The visual design is compelling. Enjoy it while you can because you’ve been asked to hold a design review. Your creative and well thought-out design is about to be transformed into a into a patchwork quilt as stakeholders argue for changes based on their off-the-cuff reactions and personal agendas […]

You’ve worked hard on a design and finally got it nailed. You’ve thought deeply about the user experience and designed for usability and great information presentation. The visual design is compelling. Enjoy it while you can because you’ve been asked to hold a design review. Your creative and well thought-out design is about to be transformed into a into a patchwork quilt as stakeholders argue for changes based on their off-the-cuff reactions and personal agendas.

Whether you work inside a large corporation or you’re a consultant, managing design reviews is critical. This session will focus on:

1. How to prepare for a design review
2. How to manage difficult participants like Ivan the Intimidator, Cathy the Clueless and One Note Nate.
3. How to sift through the comments and respond to real concerns constructively and creatively.

Charlie Kreitzberg – Surviving a Design Review from Interaction Design Association on Vimeo.

Charlie Kreitzberg, Ph.D has attended many design reviews and has the scars to prove it. He is the CEO of Cognetics Corporation, an interaction design consultancy he founded in 1982. He has consulted with companies world-wide. He is founding editor of User Experience magazine; a former board member of UPA and Society for Information Management. He has written many articles, several books and has received awards for his work. He also serves as the Technology Director for Einstein’s Alley, a New Jersey economic development initiative.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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