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Listen to Dan Brown’s “Designing Rules: The Engine of User Experience” talk at IA Summit 2009

Co-founder and principal at EightShapes, Dan Brown lays the groundwork for how we think and talk about this aspect of our work and provides a rationale for why thinking about designing rules is important. He distinguishes good rules from bad and offers a framework for designing and documenting them […]

Dan Brown
Dan Brown

Rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. The depth of systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. Information architects must consider the rules that govern these objects and their appearance, display, and response to users.

Designing Rules: Engine of User Experience

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This session was recorded on the first day of the IA Summit 2009. Download all sessions individually here, or get them all with the Boxes and Arrows iTunes feed.

About Dan Brown

Co-founder and principal at EightShapes, Dan Brown lays the groundwork for how we think and talk about this aspect of our work and provides a rationale for why thinking about rules is important. He distinguishes good rules from bad and offers a framework for designing rules and documenting them.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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