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Autodesk Researchers Challenge What Reality Looks Like

Jos Stam, Senior Research Scientist at Autodesk, wonders whether photography is, in fact, the best way to depict reality. Jos was invited to comment as part of the ‘Photography Changes Everything’ initiative from the Smithsonian Institution […]

Jos Stam, Senior Research Scientist at Autodesk, wonders whether photography is, in fact, the best way to depict reality. Jos was invited to comment as part of the Photography Changes Everything initiative from the Smithsonian Institute.

With the spread of digital imaging, a more recent fallacy concerning the relationship of photography and realism is that more megapixels inevitably yields more realism in any given image. But we only have to look at Rembrandt’s portraits to see that this is not true. He famously said that people shouldn’t look too closely at his paintings as the smell of oil paint would sicken them. As in the case of caricatures, Rembrandt’s paintings, and especially his self-portraits, give you the impression of looking at a real person. Consciously or not, Rembrandt knew how our brains would interpret his blobs of paint…

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By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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