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John Thackara’s “Designing for Business as Unusual” keynote at IxDA | Interaction ’09 conference

John Thackara shows the ways in which business as we know it are about to change for good, and then identifies how interaction designers can take these challenges on as design problems […]

John Thackara shows the ways in which business as we know it are about to change for good, and then identifies how interaction designers can take these challenges on as design problems.


John Thackara – Designing for Business as Unusual from Interaction Design Association on Vimeo.

John Thackara is Director of Doors of Perception, which was founded in 1993 to create a conference of that name in Amsterdam. It now produces festivals and projects that engage a worldwide network of designers, media artists, technology innovators, and grassroots innovators to imagine (and begin to design) sustainable futures. He also works with cities and regions seeking to build next-generation institutions.

A former London bus driver, and later a book and magazine editor, John was the first Director (1993-1999) of the Netherlands Design Institute. He was programme director in 2007 of Designs of the time (Dott 07) a new biennial in North East England. In 2008 he is commissioner of City Eco Lab at Cite du Design in St Etienne, the French design biennial. John is an Associate of The Young Foundation, and is senior advisor on sustainability to the UK Design Council. His most recent book, In the Bubble: Designing in a Complex World will appear this year in Italian, French, Japanese, Chinese and Portuguese.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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