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Chinglish: English standards to be issued for Shanghai Expo 2010

The Shanghai English Language Usage Standards will be issued soon to improve English-language signs and services before the 2010 World Expo, the Shanghai Language Work Committee said recently.

The 10 volumes of standards will have an introduction to basic translation rules and provide translations of commonly used words for 12 industries including public transport, hospitals, tourist spots and restaurants.

The standards have been worked out and language experts including native speakers are making the final revisions.

The standards will be the regulation translations for all industries. There will be inspections to see how the standards are being applied, officials said.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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